A communications plan

Please refer to IMC booklet1920 for writing requirements and details

They have asked you to design a communications plan with strong visual images to be used in traditional and on-line media. They are also expecting you to suggest a brand name and logo.

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This communication plan concentrates on an advertising campaign using traditional and online media. Under the justification of media section ensure that you suggest two social media outlets and fully justify your choice.
You can also feel free to make suggestions relating to other communication tools in the plan – some of these may be longer term.
The restaurant will open on 22nd May.
The campaign should run for at least 2 weeks before the opening and two weeks after the opening.
You are not required to design the website another company is responsible for this.
The report should be 3,000 words (+/- 10%)
Extra marks will be allocated to students who use material they have sourced themselves.
This is an individual piece of work.

The Brief:
Ruby and Bella have been left an inheritance from their aunt and want to invest this money (along with some savings) into a business. They wish to open a restaurant and have secured premises in Buchanan Street.
The concept is to offer a compact menu of sharing dishes that will change daily depending on what’s available to the chefs that morning. The menu will be served alongside a short list of wines and cocktails. Prices will range from £5-£11 per plate. Head Chef Robbie Morrow, said, “The style of cooking is very simple, fresh, clean and seasonal. We’ll use local ingredients where it makes sense and champion vegetables, as well as meat and fish. Due to the restaurant being so compact (50 covers), the menu will evolve daily in line with what ingredients are available from our quality suppliers. For us chefs, this is a pretty exciting and ambitious way to cook, so we’re looking forward to turning the stove on and welcoming our first guests.”
The target market is 20-40 year olds

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