Analyze the marketing strategy and marketing environment of Trader Joe’s

Please watch the video I have posted on Trader Joe’s (you can find it underneath this assignment link) and read the attached case study. You will find 5 questions to answer at the end of the attached case study. Your task is to analyze the marketing strategy and marketing environment of Trader Joe’s. You are free to choose the format for your paper. You can structure your paper like an essay and weave in the case study questions, or answer the questions directly. The approximate word limit for your paper is 900 words. This is an individual, open book assignment. You are welcome to use outside sources in your paper as well. The approximate word limit for your paper is 900 words.

Two of the files are short essays I wrote for another class so you can base the writing styles accordingly..
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Please watch video link and read the attached files:

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