Assignment 1

The Unit 1 Assignment is based on the competitive and macroenvironmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values.

For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.

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Company: Tiffany and Co.

Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors.
Using this document and your own experience and knowledge of the company, prepare a paper that describes an example of each of the ten competitive and macroenvironmental factors that form your chosen company’s overall business environment.
Assignment Checklist:

Define which factors comprise a business’s competitive environment and the macroenvironment.
Using research and your own knowledge, describe at least one example of each competitive and macroenvironmental factor that impacts your chosen company.
Your submission should include a title page, introduction, main body, conclusion, and reference list. For assistance writing a paper or formatting a reference list in APA format
The paper should be at least two double-spaced pages in length, using a size 12 point font.
View complete Assignment details and rubric.

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