Brand Analysis: Butcher Box

Analysis of Butcher Box, researching target market, competition, positioning, strategic and tactical applications of the 4P’s (Product, Price, Place, and Promotion), and an assessment of what single element makes them most successful. Also look at threats and opportunities. Research and exploration of key metrics is critical to an adequate assessment. Students are encouraged to utilize ads/videos to underscore their findings.
Format:
What it LooKs like:
Product(s), pricing, distribution, and advertising/communications
Whom they target:
Primary and secondary segments, if applicable
Demographic and psychographic profile
Competitive assessment
What makes them successful?
Real or perceived/Factual or emotional/Tactical or strategic
Threats and Opportunities
Framed within 5 major trend factors
Value Proposition:
Relevancy. Explain how your product solves customers’ problems or improves their situation.
Quantified value. Deliver specific benefits.
Differentiation. Tell the ideal customer why they should buy from YOU and not from the competition.

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