Chapter 4 case study

It’s a Friday night and you and some friends head out to a great new restaurant downtown. The place is packed upon arrival and you put in your name for a table. You immediately receive a text confirming your spot and a code to show the bartender for half off the price of your first round of drinks1.You enjoy the round of drinks while scrolling through the menu on a tablet that the bartender handed to you and pre-order appetizers to arrive at the table once you are seated. After a while you receive a text letting you know that the table is ready and asking if you are ready to be seated. You reply “yes” and you promptly receive another message letting you know your tab has been transferred to your table and offering to duplicate your prior drink order to be waiting at your table2.You reply “yes” once again and head to the front of the restaurant to meet the host and be seated. Your next round of drinks arrives at the same time you are being seated and shortly after your appetizers that you had pre-ordered arrive. Over the next hour, you receive prompt and professional personalized service; not to mention exceptional culinary displays of skill. Your server appears when needed, but not over-attentive and you are able to scroll through wine-pairing suggestions at your leisure via a tablet at the table. As you finish an incredible dessert, the bar and dinner tabs appear on one bill, which you and your guests can easily split and pay via that same tablet at the table3.Throughout the entire dining experience, the table management system and host have been fed instant data points of how far along your table was so that the wait list could be consistently updated. As you leave the restaurant, you receive an additional text thanking you for dining that evening and letting you know that there is a wine pairing dinner in two weeks that they are currently accepting online reservations for
a.Historical data shows that guests are more satisfied when waiting with a drink and it leads to higher check averages overall.
b.This decreases the amount of time a table sits empty while you would wait to pay the tab and increases the check average through an automated selling point.
c.This reduces the time servers spend splitting checks and improves accuracy. This also reduces the risk of any credit card fraud as the method of payment never leaves your sight.
d.Based on what you ordered, an automated message is sent (you opted in for texts that evening for the waitlist) to encourage you to come back as well as create a reservation in the future so that the restaurant can plan staffing levels. Also, by creating an online reservation, you are providing an email address and other data points that the restaurant can utilize in the future.

Learning Activity: What other opportunities can you identify in the dining experience to utilize technology to improve the customer experience as well as increase sales, retention, or efficiency for the restaurant? Please be sure you are taking into consideration the current state of events revolving around Covid-19. What new and creative ways can restaurants use technology during the current state of the world?

Don't use plagiarized sources. Get Your Custom Essay on
Chapter 4 case study
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay
The Homework Market
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top quality papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional academic writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

Free revisions

If you feel that we missed something, send the order for a free revision. You will have 10 days to send the order for revision after you receive the final paper. You can either do it on your own after signing in to your personal account or by contacting our support.

On-time delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & confidential

We use several checkers to make sure all papers are plagiarism-free and do not share them with third parties.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

You are welcome to choose your academic level and the type of your paper. Our academic experts will gladly help you with essays, case studies, research papers and other assignments.

Admissions

Admission help & business writing

You can be positive that we will be here 24/7 to help you get accepted to the Master’s program at the TOP-universities or help you get a well-paid position.

Reviews

Editing your paper

Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.

Reviews

Editing your paper

Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.