Check-in: Messaging framework and voice & tone

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Read your assignment requirements in Messaging framework and voice & tone guide to understand the full deliverable.

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Check-in is an opportunity for you to ensure that you are on track with requirements. You don’t need to complete the full assignment, just make a start and get feedback.

Your messaging and voice & tone must support the business goals and audiences for this project – no additional goals or audiences are accepted.


1. Read about messaging and voice & tone assignment and supporting readings

2. Review project tracker (Links to an external site.)/class session slides for potential terms to use

3. Download your project template (Links to an external site.) and create your own version

4. Start assignment according to the requirements


Download the 3 project templates (Links to an external site.) for messaging AND voice & tones


For complete points, you must have at least

· Make an term (brand attributes) architecture
Select 3-4 terms or phrases that best describe your client’s brand. Choose 1 top term from the client list.

o Supporting terms can come from the client list or you can add your own. Try to listen to your client and understand their preferences. If you don’t use their terms, you have to explain WHY to them.

· Start a messaging framework
Practice writing at least 1 primary pillar message with secondary supporting messages. Start by thinking of your organization’s overall brand.

· Start a Voice & Tones guide
Describe at least 1 “tone of voice” for your brand using the terms from your architecture. Start by thinking about your client’s overall voice OR try out a situational tone.

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