Comparative Analysis of Domestic and International Markets

Using the country knowledge acquired from the first team assignment, you and your group will take on the role of a marketing team that will launch a new product into the selected country. Make sure to OK the selected product with the instructor.
Students will prepare their International Marketing Plan in a well-written, keyed report of 12 – 15 pages in length. Include a cover page, table of contents, bibliography, page numbering throughout, and clearly identified headings for the various areas of their research in the body of the report. A short (10-minute) oral presentation of the research findings is part of this assignment. Share your findings in a creative manner to your fellow classmates.
The International Marketing Plan should include the following sections:

1.0 Introduction
2.0 Cultural Analysis
-Geography and Environment
-Population and Demographics
-Economic Statistics and Descriptions
-Description of Daily Life and Lifestyles
3.0 Current Situation Analysis
-Market Analysis
-Competitors
-Mode of Entry
4.0 Export Capacity
5.0 S.W.O.T.
6.0 Critical Success Factors
7.0 Objectives
-Company Mission Statement
-Company Objectives
8.0 Target Customers
9.0 Marketing Strategies
-About the Product
-Marketing Objectives
-Positioning Strategy
-Product Strategies
-Service Strategies
-Pricing Strategies
-Place/Distribution Strategies
-Promotion Strategies
10.0 Budget and Profitability Analysis
11.0 References/Sources of Information

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