Compare and contrast essay

COMPARE AND CONTRAST ESSAY

LENGTH: 3-4 double-spaced pages

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DUE DATES: See Blackboard course site for dates. Essay will be done in stages. .

INSTRUCTIONS: You will be comparing and contrasting the campaign themes for the two presidential candidates, Joe Biden and Donald Trump. You will go to youtube.com/Trump campaign ads and then to youtube.com/Biden campaign ads and review the ads to determine their theme and content.

Based on the ads found online at youtube, identify the primary issues and messages favored by each candidate. Identify the target audiences each candidate is trying to reach (not just which party, which may be obvious, but people with what attitudes or concerns are they trying to reach). In other words, identify who they are talking to, how are they selling themselves, and what issues seem to matter most to them? Try to be objective in your analysis and not cloud your analysis with your own opinion of the candidates. Your job is not to determine the accuracy of these ads, but to analyze how they are being used to reach voters by the candidates. This essay is not intended to make a choice between the candidates but to clarify their appeals. In your conclusion, it is alright to suggest that certain issues seem more important right now, but do not make a pitch for either party.

You should identify the titles of the specific ads you evaluated on the Works Cited page, using this example: “The Best Is Yet To Come”. Campaign ad for Donald Trump, https://www.youtube.com/watch?v=l_nYPm9-Y_M. accessed 25 Sept. 2020

FORMAT: As always, use a standard one-inch margin with the title centered

on the first page in upper and lower case (not underlined). At the top list your name, class, and professor’s name.

ORGANIZATION: Be as creative in writing a title as you are in writing your essay.

Be sure you’ve included a creative opening statement (hook), thesis statement, and blueprint in your introduction.

Wrap up the essay with a thoughtful analysis and a strong conclusion that drives home your thesis and if appropriate, returns to your opening.

Make sure to include topic sentences and transitions to structure each paragraph.

DEVELOPMENT: Select an appropriate pattern of development (subject vs subject or point by point)

Remember – use the same parameters to compare/contrast each area.

Be sure you’ve introduced enough points of comparison under each subject or point. Cover each element relatively equally.

Keep the essay interesting by giving specific, detailed examples.

Do not slant your analysis with your own opinion. Be objective.

STYLE: Avoid using “you,” “yours,” “I,” or “we.” Write in third person. Avoid outlaw words.

AUDIENCE: General audience (adults)

EVALUATION: Structure: 30 points

Content/Writing: 30 points

Mechanics: 30 points

Formatting: 10 points

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