compare and contrast JCPenney to other national soft good companys

Compare and contrast Penney’s to another National soft-goods company. The purpose
of this is to look at what Penney’s has done well compared to their competitor and
areas that are lacking.
Be sure to:
 Include an introduction to inform your reader about what he or she will learn.
 Similarities between selected companies
 Identify whether you feel the competition amongst J.C. Penny’s and (your
selected company) is high or low. Using two of the Porter’s five forces,
defend your position.
 Include a conclusion that draws upon the body of your paper.
Please be sure that you have provided the requisite detail to support your statements
and assertions. Prior to submitting your document, review each area of your paper to
determine that your statements are well supported with facts/supporting detail from
the case and/or outside resources. I also recommend that you consider using subtitles
to help organize your paper

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