Custom Organic Bakery

You are going to prepare a business plan for your specific field/business.

The Table of Contents might look like:

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Executive Summary

Business/Industry Overview

Market Analysis and Competition

Sales and Marketing Plan

Ownership and Management

Goals – Operating Plan

Financial Plan

Since this is an accounting class I’d expect that the main section would be the operating and financial plan. Spend most of your time and effort here. It should include things we are learning in this class:

A discussion about costs (direct, indirect, variable, etc.)

Job costing or product costing

CVP Analysis

Budgets and performance planning

Performance Measurement

Rubric
Business Plan Rubric
Business Plan Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeExecutive Summary
Summary of business, analysis, and conclusions
One page in length
2.0 pts
Excellent
Summary generated excitement, was brief, provided an overview, and outlined main points.
1.0 pts
Good
Summary was brief, provided an overview, and outlined main points.
0.5 pts
Fair
Summary was brief, provided an overview, and outlined some main points.
0.0 pts
Inadequate
Summary was brief and provided only an overview OR an outline of main points.
2.0 pts
This criterion is linked to a Learning OutcomeProduct Plan
What are you making or what service are you selling.
4.0 pts
Excellent
Description of the product or service, its unique features was highly effective and detailed.
3.0 pts
Good
Description of the product or service, and its unique features was effective and detailed.
2.0 pts
Fair
Description or the product or service, and its unique features were provided, but without sufficient detail.
1.0 pts
Inadequate
Description product or service was provided, but unique features were not.
4.0 pts
This criterion is linked to a Learning OutcomeSWOT Analysis of Analysis of our Choosing
4.0 pts
Excellent
Analysis identified and described the strengths, weaknesses, opportunities, and challenges. Personal and business strengths and weaknesses were considered.
3.0 pts
Good
Analysis identified the strengths, weaknesses, opportunities, and challenges. Personal and business strengths and weaknesses were considered.
2.0 pts
Fair
Analysis identified the strengths, weaknesses, opportunities, and challenges.
1.0 pts
Inadequate
Analysis failed to address at least on aspect of SWOT.
4.0 pts
This criterion is linked to a Learning OutcomeManagement and/or organization
2.0 pts
Excellent
Member(s) of management team were identified, and their qualifications and experiences described in a way that led credibility to the business.
1.0 pts
Good
Member(s) of management team were identified, and their qualifications and experiences described.
0.5 pts
Fair
Member(s) of management team were identified, and some their qualifications and experiences listed, but not described.
0.0 pts
Inadequate
Members of management team were identified, but their qualifications and experiences were not included.
2.0 pts
This criterion is linked to a Learning OutcomeIndustry and Market Analysis
3.0 pts
Excellent
Analysis identified and described target consumer and competitors, as well as industry and/or product outlook.
2.0 pts
Good
Analysis identified and described target consumer and competitors.
1.0 pts
Fair
Analysis identified target consumer and competitors.
0.0 pts
Inadequate
Analysis failed to provide at least one aspect of required information.
3.0 pts
This criterion is linked to a Learning OutcomeMarketing Plan
Desired company and/or product image was described. Advertisement methods were described and appropriate for product.
3.0 pts
Excellent
Analysis identified and described target consumer and competitors, as well as industry and/or product outlook.
2.0 pts
Good
Desired image was described. Some advertisement methods were described and appropriate for product.
1.0 pts
Fair
Some advertisement methods were described and appropriate for product. Desired image was not discussed.
0.0 pts
Inadequate
Advertisement methods provided weren’t described and/or were inappropriate for product. Image wasn’t discussed.
3.0 pts
This criterion is linked to a Learning OutcomeFinancial Plan
7.0 pts
Excellent
Possible financing sources were identified and business financial outlook was described in detail.
5.0 pts
Good
Possible financing sources were identified and business financial outlook was described.
3.0 pts
Fair
Possible financing sources were identified and business financial outlook was mentioned.
1.0 pts
Inadequate
Section failed to identify at least one aspect of required information.
7.0 pts
This criterion is linked to a Learning OutcomeDetail
3.0 pts
Excellent
Plan was presented in great detail and it was consistently obvious there was great thought behind it.
2.0 pts
Good
Plan was generally presented in great detail and appeared to have great thought behind it.
1.0 pts
Fair
Business plan was presented in some detail with some thought behind it.
0.0 pts
Inadequate
Business plan was somewhat lacking in detail and seemed to lack much thought behind it.
3.0 pts
This criterion is linked to a Learning OutcomeProfessionalism
2.0 pts
Excellent
Plan had no spelling or grammatical errors.
1.0 pts
Good
Plan had few spelling or grammatical errors.
0.5 pts
Fair
Plan was disorganized and had some spelling or grammatical errors.
0.0 pts
Inadequate
Plan was disorganized and/or had many spelling or grammatical errors.
2.0 pts
This criterion is linked to a Learning OutcomeOverall Quality
Professors evaluation
10.0 pts
Excellent
Plan was in top 10% of submissions.
6.0 pts
Good
Plan was at or above average quality level.
3.0 pts
Fair
Plan was below average as compared to peers.
1.0 pts
Inadequate
Plan was significantly below college level quality
10.0 pts
Total Points: 40.0

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