Ethical Analysis

Facebook-Cambridge Analytica data scandal (Date: March 2018)

Facebook was often making headlines this decade, and mostly not with positive news. On March 17, 2018, The Guardian and The New York Times simultaneously published exposés alleging that data harvested from over 50 million Facebook profiles by political consulting firm Cambridge Analytica were used to help the 2016 Trump presidential campaign. The firm used the data to identify the personalities of American voters and better target them with digital ads. The data were harvested as early as June 2014 through an app developed by a researcher who worked with Cambridge Analytica and who was originally granted access to user information by Facebook for academic purposes.
Within 10 days of the news reports, the Federal Trade Commission launched an investigation into Facebook’s data practices, CEO Mark Zuckerberg was called to testify in front of Congress, and the price of the Facebook stock fell 16%. The breach was one of several major scandals that befell Facebook in the 2010s, sowing distrust in the company — 44% of Americans today believe Facebook fosters division in society, according to a recent national survey by Consumer Reports — and furthering the public conversation on data privacy.

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Apply the course material, your research and analysis, and a clear presentation of the ethical issues that the company: 1) faced & resolved; 2) continue to face; and/or 3) could potentially resurface in the future. This is a very time-sensitive subject because I want your emphasis to be more about an analytical approach to the current ethical debate, rather than giving me a “book report” paper. Present a brief overview of the company and the selected ethical issue that the company faced and either overcame or drove the company into crisis. I also expect you to become the SME (subject matter expert) of your selected issue as many of them we will discuss throughout the semester.
Again, a reminder to double-check your format, flow, and grammar so that your analysis is not lost in poor written communication.

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