Fenty Beauty

Purpose – The purpose of this assignment is to conduct a critical analysis of a current advertising campaign or issue. This has to be a current issue, something that has relevancy now. If there is a historical component to it but must ensure that you connect it to something that it relevant right now.

I already have the information I would want to use –
ur point is that fenty grew because it addressed many issues with the industry and rihanna’s capita power was able to draw attention blah blah

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Okay so “argument” 1:
how diversity is an issue in the make up industry and how fenty beauty revolutionized that
– not enough colours
– not in advertisements
Argument 2
how rihannas impact as a celeb made the company so popular/awareness
– woman of colour
– went from music to make up
– many fans/people who follow her
argument 3
women empowerment throughout the company but also awareness that males use make up

revolutionized make up everyone was shocked and companies release more colours now
and basically discuss how their interactivity in social media reaches world wide and how her fans converted to followers since she started out so she made a business out of it and it’s a common thing to do

An introduction (hook)

An argument (a thesis)

3 main examples that support / prove your arguemetn. Each example / support should contiant both
Supporting orignal evidnece htat you have reserached yoruself (ie – by looking at ads, or doing background research on a company etc – see below for orignal research)
Supporting arguemetns from the types of theory / schoalrship that we do in this class. This is the reeach that others have conducted

A conclusion

A bibliography and also citaions. You might wish to produce this seperately.
Note: You will need to figure out a way to show the citations of your research.

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