LICENSING ARTICLE ESSAY

This is the article that i am writing about.
https://news.nike.com/news/jordan-brand-air-dior-apparel-accessories

• Your typed summary must be “your evaluation” of the article, not a brief paraphrase of the article. (Minimum two typed pages double spaced). The summary should clearly explain the article, and how you think it fits into the curriculum. You should also give your point of view on the article and critique your views on the potential success or failure of this licensed arrangement. Discuss how this article pertains to the class.
• Please put your name, course number and section number on the top left hand corner of the paper. Then put the title of the article in quotations, the author, and underline the name of the publication the article came from. Make sure you include the date of the article.
• If the article does not warrant a two page write up, please choose another article. If you want to do follow up, or background research to your article you could include that as well. This could help your grade.
• Grammar and spelling will be taken into consideration in the grading process.

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