Marketing Executive Summary

Pick a Retailer (required) and write an executive summary, in 2-3 pages (double-spaced). Please follow APA format.

Ensure you indicate who the retail is and whom it might be of interest. Also, whether you would recommend this retail to others. Use the format below for the executive summary. You may use a modified APA format as necessary to complete the summary; however, I expect you to follow the grammar and punctuation requirements of the APA manual. Ensure you think critically about what you read – do not accept everything you read about the retailer because the retailer’s website has published some information.

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Format for the Executive Summary:

Discussion of retailer – what are the retailer’s main points? What is the area of the retailer’s focus? Who is the target audience? What markets will the firm compete in, and on what basis? What are the long-term and short-term business goals the company seeks to achieve?
Interpretation of retailer – are they valued? Are they interesting? What are the budgetary and economic resource constraints?
A critical assessment of retailer – with what areas do you disagree about the current business model? What could the retailer do to strengthen its performance? Are there any areas that seem to be unsubstantiated or invalid?
Recommendation – do you recommend this retailer for anyone interested? Do you recommend the retailer for a general business management professional? Discuss the relevance to your life and/or your future career aspirations. Explain and support your recommendation.

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