Marketing Management- war of mega retailers/wholesalers

Conduct research on Amazon, Costco, Sam’s Club and Walmart.

Familiarize yourself on how each company started, their respective business model, and compare their retail/wholesale operations (pre-Covid 19 and during Covid-19).

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How have all four retailers/wholesalers adapted to a Covid-19 economy, CDC protocols, and consumer needs?
Prior to Covid-19, under normal market conditions and a booming economy, with the exception of Amazon, which of the other three would you consider to be the most competitive in its segment? Why?
In a Covid-19 economy, Amazon’s 100% e-commerce model has dominated in the consumer goods market. Has Walmart made any gains in the e-commerce segment? How can they continue to expand their e-commerce operations in oder to compete against Amazon?

 

Approximately 2+ pages, double-spaced, Font 12, APA format. Turn-it-In enabled.

Minimum of 5 References required.

One of the references must be the following book:

Marketing Management Edition: 15TH 2016

Author: Kotler, Philip / Keller, Kevin

ISBN 13: 978-0-13-385646-0

ISBN 10: 0-13-385646-1

MBS Direct SKU #: 1526848

Publisher: Pearson

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