MBA in Managing Business Strategy

Assignment Question The assignment requires you to select a suitable local company which you are familiar with for analysis. Firstly, as an introduction, you are to describe your chosen company in terms of the type of business activities, its vision, mission, objectives and identify its core competencies. In addition to that, there is a discussion on the environmental analysis namely, the PESTLE analysis and the Porter’s 5 forces factor in order to identify its related threats and opportunities. Furthermore, it also requires a SWOT analysis in order to identify the strength and weaknesses of the company. Finally, based on the analysis you are required to propose an appropriate strategy for the future growth of the chosen company. In summary, the tasks include the following: 1. Introduce the company and state its vision, mission, objectives and core competencies. 2. Evaluate the company’s current mission 3. Conduct an environmental analysis namely PESTEL analysis and the 5 Forces analysis for evaluation. 4. Conduct a SWOT analysis of the chosen company and evaluate it. 5. Identify and discuss the current strategy pursued by the company. 6. Recommend an appropriate strategy for its future growth and justify it. 7. Conclude your assignment.

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