Product Offerings

Please use this source as a mandatory source: https://www.rei.com

The information above is included in an attached document as well as the paper written for the first assignment.
Please refer to the attached scoring guide when writing the case study.

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Case studies are a very effective way of applying business concepts to a real-world situation and that approach will be used for this activity. For this assessment, consider that you work as a marketing analyst for a consulting firm and that your manager asked you to develop a case study for the executive team of the organization in the case. That executive team will use your analysis and recommendations in their business planning.

For this assessment, return to the REI case study. Choose a product category offered by REI and research the REI product line for this product. Select an REI competitor and research its product line for the same category. Focus on how each company approaches its marketing matrix according to the 4 P’s (product, price, place, and promotion).

Based on your research, write an analysis that addresses the following:

Compares product strategies of different companies with the same product category and evaluates their relative effectiveness.
Compares the integrated marketing strategies of REI with those of the competitor company for the product category you chose and evaluates their relative effectiveness. In your comparison, be sure to include:
Product strategies (features and benefits).
Place strategies (distribution of products and services).
Pricing strategies.
Promotion strategies.
Assesses how each company’s integrated marketing strategy might affect its economic success and identifies opportunities for improvements to the marketing programs that could improve each company’s economic success.
Based on your executive audience, your case study should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

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