Project Business Choice & Marketing Plan Objective Approval

The course is designed for you to learn through practice, the course project asks you to choose a business (small or local business are preferred), evaluate whether this business has needs for marketing, market expansion, or promotional issues.

There are several things that need to complete before working on the project:

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Choose a company, small-scale real business only, and post the reason(s) you choose the topic in the discussion forum.
Suggested criteria: Small Business Unit that you would like to work on.
Please provide the company’s name,
The website, if there is one
Social media accounts, if necessary, for example, if a small business doesn’t have a website, very possible, they might have a social media account.
State what marketing problems the company are experiencing
be as specific as possible
Marketing issues only!!!
Explain your connection with the company you choose or how well you know about the company.
be as specific as possible
Objectives your marketing plan would like to focus on and to achieve
No more than 3 items.
Business i have chosen is TOPTECH COMMUNICATIONS LLC

Letter of Introduction

“I take immense pleasure in introducing to you TopTech Communications. I am Luis Cortez owner of TopTech Communications. We are a new company here in The Rio Grande Valley, but have over 10 years of experience installing and servicing low voltage structure cabling.

TopTech Communications specialized in Cat 5/Cat 6 installations, Fiber, Networking rack/panel installations, conduit installations, low voltage wiring, and wireless access points. We have experience performing these services in schools, hospitals, business, new construction, and remodeled buildings.

My team consists of the Top Technicians in the industry. We guarantee that your low voltage communication installations needs and deadlines will be meet.”


No website/No social media page/company is new and has not yet done business with anyone/ company is looking for work to start up.

EMPLOYEES- one supervisor with 15years of experience and one helper about 6 months of experience

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