Report

Description Assignment:
Assessment Criteria The following criteria will be used to assess the written assignment:
– Relevance to the question
– Accuracy of information/argument
– Demonstrated links to corresponding readings
– Clarity of expression.

Case Study – AccorHotels
Faced with the growing competition from Airbnb, the executive team of AccorHotels in Australia decides to conduct research to inform its decision relating to developing a strategy that focuses on the following attributes that distinguish its budget hotel group, including Ibis and Mercure, from Airbnb.
1. Security
2. Online booking
3. Price
4. Socially responsible hotel operations
5. Loyalty program

Don't use plagiarized sources. Get Your Custom Essay on
Report
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

You are required to write a report after performing analysis on the data collected. As stated in the research proposal presented to the executive team of AccorHotels, the following four research questions would be examined:
1. Is each of the five hotel attributes rated by Ibis or Mercure guests greater than “Neither important nor unimportant”?
2. Is age significantly associated with how important each of the five hotel attributes is evaluated?
3. Is there a significant difference in importance attributed to each of the five hotel attributes between guests who travel with kids and those who travel without kids?
4. Is there a significant difference in the importance attributed to each of the five hotel attributes by customers with different levels of total household income before tax in 2019?
Required:
Write a data analysis report that provides the results for each of the four research questions. Moreover, you will make overall recommendations to the executive team of AccorHotels in Australia in terms of how the research findings can be used to inform management decisions focusing on the hotel attributes that are likely to help AccorHotels to maintain or improve its competitiveness against Airbnb.
Report Structure
Executive Summary
This section should provide a brief overview of the data analysis report. You should summarise the subject matter, the method of analysis, the findings and recommendations and any limitations of the report. It is suggested that the Executive Summary is the last section that you write.
Introduction
Provide a brief background to the case to put your analysis in context. Provide a discussion of the objectives of your analysis.
Research Design
Discuss the data collection process and the sampling procedures that were applied. In this section you should also outline the ethical considerations that would have been taken into account when collecting data from this survey and reporting your results. This section should include references from at least three credible sources, such as textbooks or journal articles.
Hypothesis Development
You need to develop hypothesis linked to each question on Pages 2 and 3. You should mention the question first and then write corresponding null and alternate hypotheses.

For example:
Question: Are female and male supermarket shoppers different in their support for plastic- free shopping?
Null hypothesis (H0): There is no significant difference between female and male supermarket shoppers in their support for plastic-free shopping.
Alternate hypothesis (HA): There is a significant difference between female and male supermarket shoppers in their support for plastic-free shopping.
Statistical Technique and Justification:
You should categorically mention which statistical technique is used to test a hypothesis. Sufficient justification should be provided for choosing a statistical technique. You should mention whether you are comparing the means or measuring the degree of relationship between/among the relevant variables. Use and cite the textbook and/or other credible academic references to guide the development of this section.

Results, and Statistical and non-statistical Interpretation:
In this section, you should present your empirical results and then provide statistical and non- statistical interpretation of the results.
Statistical interpretation:
Non-statistical interpretation:

Analysis and Summary of the Statistical Results
Synthesise the hypothesis test results as they relate to the four key research questions stated in Page 2 and Page 3.
Report a summary of your key findings and the conclusions that can be derived from this analysis.
Recommendations
Provide recommendations to AccorHotles, Australia. Each recommendation should be linked to one of your key findings presented in the previous section. Bullet points can be used for the recommendations.

References
American Psychological Association (APA) 6th Edition of referencing style should be followed. You can find helpful examples of APA 6th ed. as well as at http://www.apastyle.org/index.aspx. Example
Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2013). Business research methods (9th ed.): Cengage Learning.

Course Materials Required Text:
Zikmund, W.G., Babin, B.J., Carr, J.C. & Griffin, M. (2013) Business Research Methods, 9th ed. USA: South Western. ISBN: 9781111826925
Please refer to the course Blackboard site for details of additional recommended texts.

The Homework Market
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Choose Us

Top quality papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional academic writers

We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.

Free revisions

If you feel that we missed something, send the order for a free revision. You will have 10 days to send the order for revision after you receive the final paper. You can either do it on your own after signing in to your personal account or by contacting our support.

On-time delivery

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & confidential

We use several checkers to make sure all papers are plagiarism-free and do not share them with third parties.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

You are welcome to choose your academic level and the type of your paper. Our academic experts will gladly help you with essays, case studies, research papers and other assignments.

Admissions

Admission help & business writing

You can be positive that we will be here 24/7 to help you get accepted to the Master’s program at the TOP-universities or help you get a well-paid position.

Reviews

Editing your paper

Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.

Reviews

Editing your paper

Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.