Research method

Research Method reassignment

Points: 20
Literature reviews are well-crafted and focused overviews which shall give the essence of a given topic. This assignment is intended to provide you with the opportunity to write a literature review. The literature review conveys the reader with a state-of-the-art overview of the existing knowledge on a certain research topic and provides the strengths and weaknesses of the existing studies. The literature review should be clearly organized in response to the focus of the main research (your aims, question or argument).
The purpose of the assignment is to demonstrate the ability to search for, gather, evaluate and critically interpret the relevant information for a formulated problem and also discuss a phenomena, issues and situations critically.
The literature review shall be based on at least 10 academic journal articles (the most relevant 10-15 relevant journal articles in the topic).
For students in the Bachelor of International Management, they can take some inspirations from the work of Buckley (2002), you can choose one of the following topics to guide your literature review or search for additional topics of your choice.
Suggested topics:
* CSR and Internationalization
* International Human Resource Management
* Offshoring – Challenges and Success Factors
* Reshoring – Challenges and Success Factors
* Flows of Foreign Direct Investments
* International aspect of entrepreneurship
* Existence and strategy of Multinational Enterprises (MNES)
* Internalization and Globalization 
Buckley, Peter J. “Is the international business research agenda running out of steam?” Journal of international business studies 33.2 (2002): 365-373. 
For students in the Bachelor of Marketing Management, can take some inspirations from the work of Cheryl and Huang (2005), you can choose one of the following topics to guide your literature review or search for additional topics of your choice.
Suggested topics:
* Marketing organization and strategy
* Buyer behavior
* Entry/operational mode
* Marketing mix issues
* Market characteristics
* Online buying behavior
* Celebrity branding

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Nakata, Cheryl, and Yili Huang. “Progress and promise: the last decade of international marketing research.” Journal of Business Research 58.5 (2005): 611-618.
Assignment Format
Font: Times New Roman 12 size with 1,15, line spacing
This assignment should be 2500 words (+/- 500), excluding references and cover page. You can use the following general criteria as a guidance on the structure of the literature review:
• Introduction (600)
o Problem formulation – what is the main objective of your literature review?
Which topic or field is being examined?
• Methods (300)
o Literature search – finding materials relevant to the subject being explored,
with clear procedure of searching.
• Main Body (1000)
o Analysis and interpretation – discussing the major debates, trends, theories
and findings about a certain topic, maintaining the focus established in the
introduction. Derive at least two themes out of the literature reviewed.
• Conclusion (600)
o Summary – review the main objectives and findings of the literature review,
as well as provide the reader with at least one/two refined research question(s) in the light of your reading and outline areas for future research.
Preparation to this assignment
To complete this assignment, you can refer to:
* ▪ Textbook: Ch. 5 ▪
* ▪ Reuber, A. R. 2010. Strengthening Your Literature Review. Family business review, 23(2): 105-108 
Please note that literature reviews are NOT:
1) A shopping list of all that is published on a specific topic.
2) Short summaries of each individual journal articles, without (or very little) 
relationships to the purpose of the review.


Short, J. (2009). The art of writing a review article. Journal of

Management, 35(6), 1312-1317.

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