retail merchandising

I have already written three pages that includes the first few bullet points, so you can use them to help write the pages. Please do the last bullet points and add them into four more pages

Shopping Center Plan with Original Retail Establishment

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This project will be a 10-page report (minimum 350 words per page) worth up to 50 points. Students will create their own retailer, and then select an existing shopping center to put it in. Present the report as a PDF document or PowerPoint presentation. The paper should be written as one comprehensive report. Below is the outline.

Create and describe your original retail establishment
Name the existing shopping center in which it will be located
Where is this center located?
Describe the center’s retail format
iii. Why is this center appropriate for your retail establishment?

Describe your Strategic Retail Planning Process
Define the business mission
Conduct a SWOT analysis
Identify and evaluate strategic opportunities
Identify and evaluate strategic opportunities
Evaluate strategic opportunities
Establish specific objectives and allocate resources
Develop a retail mix to implement strategy
Evaluate performance and make adjustments
Present your Customer Relationship Management program
Who is your target customer and how will you build loyalty?
What CRM programs will you use?
Describe your retail pricing process
Present your product(s) with pricing strategy (Do NOT provide long lists of prices!)
Explain your Retain Communication Mix
What media elements will you use (including social media)?
Design a website for your store (one page)


50 Points, Retail Establishment for Shopping Center Plan

Marketing 31 – Retail Merchandising

Shopping Center Report Grading Rubric Category

Organization and


The report was typed and well organized. All five points on the outline were discussed. All seven stages in the Strategic Retail Planning Process were described clearly. The content was accurate, complete, and provided convincing evidence that the proposed retail establishment met the criteria of a standard retailer as described by the textbook. The report included 3 key components: 1) description of selected shopping center, 2) in-store and online options, and 3) the retailer’s website. The report was 10 full pages (at least 350 words per page).


The report contains a vast amount of business vocabulary from course materials and relates to the given topic. Terms are used appropriately and accurately.

Language Usage/Format

The report’s format was well organized with an introduction, body, and conclusion. It included visuals for the retailer’s website.

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