Once you watch the film, you will undertake a similar endeavor as Jean Kilbourne. You will search for an advertisement which depicts gender in a problematic way. Once you find the advertisement, you will do a rhetorical analysis on the advertisement. You will write about the parts that make up the advertisement: tone, color, appeals etc. You will write about how those parts help further the company’s goal to promote the product. A second part of your write-up should be explaining why and how the depiction of gender is problematic in the advertisement.
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