Rhetorical Analysis of a Written Argument:

Compose an essay analyzing the effectiveness of a written argument—using the vocabulary from this unit–particularly ethos, pathos, logos, kairos, and target audience; and one of the approved essays from your Monsters textbook:Stephen King, “Why We Crave Horror Movies”This essay should be a minimum of 1300 words—not including title, heading, or Work Cited.The use of formal standard American academic prose (which we discussed in class)
Being typed, with 12 pt font, in Times New Roman, 1-inch margins, double-spaced, without the extra spaces between the paragraphs, and with the appropriate heading (Template attached)
Having an interesting and appropriate title.
a formal argumentative thesis statement (not implied)
Example: This advertisement is effective in its persuasive argument because __________.
Fully developed paragraphs including an introduction and a conclusion.IN THE ESSAY YOU SHOULD:

Have a clear, unified, and specific thesis where you offer your conclusion—whether or not this communication was effective.
Use a clear organizational strategy (Points from greatest to least or least to greatest works well)
Use the standard vocabulary we have established in this class (connotation, denotation, ethos, pathos, etc.)
State your opinion and validate (back it up) with evidence from the essay.
Cite your evidence using correct MLA style.
Essays will be graded according to the standard BRCC English 102 Rubric.

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