Self reflective writing

Assessment Category 2: Written Assignment / Self reflective writing 1 – Critical
Reflection on Case Study

Provide a critical self reflection of the process of completing assignment 1

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For completing this Task successfully, you must read carefully the 8
th week’s content
as well summarize all the academic knowledge you receive from the module’s
content and professional benefits you received while critically analyzed Amazon’s
case towards marketing strategies during the completeness of the summative
assignment 1 during the 4th week of the module.
The indicators of a good reflection are:
 It is personal to you
 It is clear how the learning relates to your role or prepares for a future role
 It outlines the content and method of the learning activity
 It describes how your knowledge, skills and attributes have developed as a
result of the learning activity.
 It identifies any further gaps or learning you did not cover and how you might
fill these.
 It describes how your current practice might change as a result

You can approach your Self Reflective writing as per the four stages below:
1. What did I expect to learn?
2. What did I learn?
3. What will I do differently going forwards?
4. My actions and next step

A strong Assignment Critical Reflection Requires addressing to the following
High personal effectiveness:
– Critical self-awareness,
– Self-reflection and self-management;
– Time management;
– Sensitivity to diversity in people and different situations and
– The ability to continue to learn through reflection on practice and experience

Guidelines for completion:
1. The word limit is 1,200 words, +/- 10% inclusive of appendices. Bear in mind that
the appendices count towards the word limit so avoid including organisational
material such as annual reports in any appendices.
2. Where you quote directly or take ideas from something you have read you must
reference these correctly using the Harvard referencing system, not numbered
3. Assignments should be word-processed in Times New Roman 12 point type.
4. As this is a self reflective practice within your writing you can use of the first
person such as ‘I’ or ‘we’.

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