Web Usability

One of the universal concerns in website design is that of usability. It is critical that users of a website are able to access information in a time-effective and intuitive way. If locating information becomes overly time-consuming or frustrating, users (figuratively) vote with their feet and may not re-visit the site.

Designers can improve their designs by testing their sites for usability prior to going live on the Web. Usability testing typically asks users to carry out tasks on a Web site while designers monitor their movements, taking note of areas where the design navigation or content is less than optimal.

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For this assignment, you are asked to evaluate a website from the standpoint of usability. There are three sections to this assignment, but all three should be combined and submitted as a single document.

Assignment

The Research-Based Web Design & Usability Guidelines includes all the guidelines, the Background and Methodology, the Glossary, Appendices, Sources, and the Author Index.

Identify a website you wish to test for usability. The URL for this site should be included in the submitted document.
Complete the Audience Analysis section of the assignment.
Complete the Usability Guide section of the assignment. It is important (for a good grade) to refer to (and cite) the usability guideline(s) (from the PDF above) that support each of the major points in your usability evaluation.
Complete the Recommended Changes section of the assignment.
Place your responses to each of these sections in a single document. Again, where appropriate, reference the usability guideline(s) in the PDF that supports your responses.

Audience Analysis Section of Assignment

To complete the Audience Analysis portion of this assignment, you need to answer the following three questions.

Why do you think the company/organization developed the web site?
Who do you think is the primary audience for the site?
When and why might the audience visit the web site?
Usability Guide Section of Assignment

Use the template guide
to assist you in evaluating the site of your choice.

Evaluate your chosen site by providing a rating for each of the statements below using a scale of 1 to 5, where 1 equals “strongly disagree” and 5 equals “strongly agree”. Secondly, provide comments indicating the ways in which the site either met or did not meet the specified standard. Provide comments for each item. Make sure that your Comments for each Usability Guide section (below) reference the appropriate section from the usability.gov site that support your analysis.

Recommended Changes Section of Assignment

For this portion of the assignment, write at least two double-spaced pages discussing your recommendations for modifications to the site under evaluation. This recommendation should be reflective of your rating and comments provided in the downloaded Usability Guide.

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